We all spend way too much time on Instagram, but are we spending that time the right way? To make sure we’ll go in the right direction, here are some accounts you may like to follow.

Let dive into the list without intro!

@BeautifulBooze

by Natalie Migliarini.

What kind of thread is it?
It’s mostly beautiful cocktail recipes.

Why this account matters?
She’s so full on. It’s cocktails, all over the world, and a good lesson on social media.

Similar accounts (cocktail forward)?
So many actually, check at least
@apartment_bartender
@theamateurmixologist
@afabulousfete
@littlelibations
@barrelageddad
@theweekendmixologist
@coqtale
@tippleandnosh
@shannonshootscocktails
@punch_drink
@thirsty
@liquordotcom
@mmydrinks

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@alcademics

What kind of thread is it?
you’ll good tips to learn, and read about spirits. This is the only account that cares about books, it seems.

Why this account matters?
Because it is one of the only insta account that is not only about cool pictures of drinks you’ll never taste but also about food for thoughts, or here, liquid for thoughts.

Similar accounts (knowledge about spirits forward)?
Not really. Or let me know!

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@freimeisterkollektiv

by Freimeister Kollektiv

What kind of thread is it?
It’s the stories of their adventures as craft distillers.

Why this account matters?
It’s about real craft spirits, individuals who cares, who dirty their hands, who use good products and keep sustainability in mind. And there are beautiful cocktail animated infographics you do not want to miss.

Similar accounts (craft spirits producers & distillers forward?
Not really. Or let me know!

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@scotch_trooper

What kind of thread is it?
You’ll see cool drinks with a lot of humor in other words, booze meeting star wars. Yes you read me. Star wars.

Why this account matters?
It’s about real good cocktail recipes and it does not take itself seriously, so it’s a relief.

Similar accounts (cocktail and humor forward)?
Not really. Or let me know!

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@POUR-DRINK

What kind of thread is it?
It’s a thread dedicated to bartenders, a real tribute and a conscious one, beautiful blue-ish, purple-ish filter for bartenders portraits from everywhere.

Why this account matters?
Pour is doing a great work for the bar scene and the bartenders, pondering about gender balance and the danger of perfection or burn out. It was very much needed.

Similar accounts (industry conscious forward)?
Not really. Or let me know!

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